Yoni Zigler is a commercial director with extensive experience in the film industry.
Since the mid the ’00s, Yoni has focused on directing films for brands, having previously directed short films, music videos, TV programs, and documentaries.
His client portfolio includes major brands such as Fiverr, Jaguar, Porsche, eToro and collaborations with Google and Meta, on ads for their advertisers.
As a director, Yoni is involved in multiple aspects of production, including creative development, scriptwriting, and editing.
Specializing in creating entertaining advertisements, particularly for startups and tech companies, Yoni believes that ads should be a form of entertainment. His approach emphasizes humor and relatability, aiming to craft commercials that viewers enjoy and remember.
Prior to his commercial work, Zigler directed three TV documentaries: “Better than the Beatles” (2002), “Back to Life” (2005), and “Hummus Curry” (2007, co-directed with Noam Pinchas).