Alma – Harmony Bio Boost

AI Music?! When we talk about AI in advertising, we usually focus on the visual element, but there’s one area where AI has already replaced humans in many of my commercials – voice over. Yes, we still hire voice over artists for some projects, but often AI VO does the job.

But what about AI music? I remember when we started talking to Alma about Bio-Boost, Victoria Raz mentioned something about repeating the words “Bio-Boost” in the commercial’s sound. That’s when I started experimenting with AI-generated music. Though I was skeptical at first, the AI generated such hits that it became difficult to choose the best one. So, except for the excellent sound design by Guy Shkedy (and the sync sound of the actress), all voices and music in this commercial are AI-generated.

And these are the REAL HUMANS behind this video:
Production: Mamash Productions Group
Executive Producers: Eyal Friedmann & Gal De-Lange
Account Manager & Producer: Maya Cohen
DP: Oran Avivi
Production: Moran Sama
AC: Eviatar Lavie
Gaffer: Alexei Antonovski
Spark: Idan Igor
Sound: Asaf Abergil
Set Design: Ion Vergalis
Styling: Tomer Elmoznino
Hair & Makeup: Gitla Brushel
PA: Omri Sagie
Stills photographer: Tal Brushel

Casting: Inbar David
Cast: Nahal Lin, Gilian Rose, Lee Ofir, Wendy Balaish, Tadila Tiruneh, Noy Ben Brit, Eva Kleyman

Editor: Yoni Zigler
Motion Design: Tomer Gerbi
Color Grading: Hagay Swisa
Sound Design: Guy Shkedy

Director, Scriptwriter & AI music: Yoni Zigler

Alma team:
Victoria Raz
Yuli Sarah Netanel
Idan Shababo